SKI

SROM 151 Tourism Marketing and Customer Service

In SROM 151 the roles and functions of marketing in the tourism industry are examined.  The principles of customer service excellence and service recovery are discussed in detail.  You are lead through the Marketing Planning Process discovering how the “11 P’s” (THE MARKETING MIX) are used to market tourism products and services.  You will conduct a case study of a company’s use of marketing tactics and strategies, explain the uses of the myriad marketing tools, and provide examples of how marketing is applied in real world situations.  Marketing technology in the 3^rd Millennium is also covered.