A celebration of golden proportions deserves its own identity.
Selkirk College is celebrating 50 years of learning in the West Kootenay-Boundary region during 2016-2017. One of the projects undertaken by the college is a unique logo and tagline to help mark the occasion.
Designed by the Selkirk College Marketing Department, the new logo will be used throughout the 12-month celebration as the college focuses on its past, present and future.
“A unique identity allows us to mark and celebrate the significance of this 50 year cycle,” says Selkirk College Graphics & Creative Coordinator Marian Lowe. “It will carry through all our day-to-day work and events.”
A Reflection of the Past, Present and Future
The 50th year identity features geometric pattern and triangular shapes inspired by Selkirk College’s mountain region with the number 50 featured prominently for obvious reasons. The Selkirk College words are the same as the classic college logo, just without the crest in the middle. The triangular shapes at the top of the logo speak to building of the college’s future and the warm grey mountains at the base of the logo reflect college’s foundation. A lighter weight of the college font will be used in headlines and other collateral to give a light and celebratory feel.
Also part of the new logo is the tagline: Journeys taken. Futures waiting.
“There are so many lives that have been changed because of the post-secondary opportunities that Selkirk College provides… that’s the ‘journeys taken’ part,” says Selkirk College Communications Coordinator Bob Hall. “The ‘futures waiting’ is about what lies ahead for people who consider Selkirk College as a jumping off point for their education and training.”
The logo will be used throughout the golden anniversary celebrations. It will be incorporated into clothing and other memorabilia that will be available starting later this Spring.