- CSCM Allies with GCOOL Program
- April 4, 2009: Staff of clubs belonging to the Canadian Society of Club Managers (CSCM), can work 100% online toward a 10-course Golf Management Certificate from Selkirk College. The Golf Club Operations Online…
- New Marketing Resource for Clubs
- April 4, 2009: Golf marketing has changed dramatically in recent years, and these changes can make or break fiscal returns for your marketing program. A newly released book captures the essence of&nbs…
- Nine crucial functions of job descriptions
- April 4, 2009: By Steve Bareham, GCOOL Instructor Over the years, I’ve asked several hundred management students this question: “In your working lives, how often have you been given job descriptions by employe…
- Diversify & Expand Your Revenue Base
- April 4, 2009: By Steve Bareham, GCOOL InstructorIn most instances, marketing is pursued to attract customers who are willing to pay for products or services. Given this reality, it's incumbent that managers …
- Orientation of new golf club staff
- April 4, 2009: By Steve Bareham, GCOOL Instructor ORIENTATION definition: "to acquaint with an existing situation or environment." Too often, new employees are hired and then cut adrift in the w…
- Online management courses address looming shortage of golf managers
- April 4, 2009: By Steve Bareham, GCOOL Instructor: Everyone knows that Canada faces a severe shortage of skilled trades people, but a similar dilemma looms for our $13 billion golf industry: too few trained staff to…
- College Diploma A Great Investment, Boosts Lifetime Earnings $880,000
- April 4, 2009: This Selkirk College news release is important to anyone contemplating the value of post secondary education. Clearly, college credentials are wise for several reaso…
- The High Cost of Club Staff Turnover
- April 4, 2009: By Steve Bareham, GCOOL Instructor A high level of staff turnover is expected and tolerated at many golf clubs where work is seasonal and a majority of staff changes each year. But what does th…
- Be Aware of Selective Perception in Advertising
- April 4, 2009: By Steve Bareham, GCOOL Instructor When you book ads, you likely go in active search to see and hear them. People we target, however, aren’t so emotionally invested. In fact, humans empl…
Castlegar 1.888.953.1133
Nelson 1.866.301.6601
