ADMN 310 Events Management and Marketing includes the creation of an event management plan for a potential client. A situation analysis will investigate consumer behaviour, targeting and position as related to the planning and operation of events. Further development of the management plan will require an examination and the application of integrated marketing communications, sales, sponsorship, budgeting, risk management, staging, logistics and performance measures.
Prerequisites
ADMN 171, ADMN 181, COMM 220, and COMM 240 or equivalent with a minimum of 60%
Credits
3.00