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SROM 150 Introduction to Tourism provides an overview of the tourism industry, examining the interrelationships between the tourism sectors as well as the economic, environmental, cultural, and social impacts of tourism.

SROM 151 Marketing examines the roles and functions of marketing in the tourism industry. The principles of customer service excellence and service recovery are discussed in detail. You are lead through the five steps of the Marketing Planning Process discovering how product, price, plan and promotion (4 P's) are used in the marketing of tourism products and services. You will conduct a case study

SROM 152 Ski Area Marketing and Special Events. In today's competitive recreation and tourism marketplace, competent ski area operators understand the essential role marketing plays in keeping ski lifts, cafeterias and lodges busy. In SROM 152, you will explore how ski resorts use primary and secondary market research, advertising media, social media, brochures, consumer ski shows, news releases

SROM 153 Organizational Leadership. This course is designed to help prospective supervisors understand how individuals and organizations function effectively. It provides students with a working knowledge of the formal relationships between employees and management in the work place through the study of leadership styles, motivation, group dynamics and conflict resolution. Students will gain an

SROM 155 Computer Applications will provide the student with a general introduction to computers and Microsoft application software. Setting up and using email and Moodle is emphasized, as assignments will be submitted to the instructor via this venue. The student will also explore and utilize the web and/or online libraries, searching for information for class assignments. The student will

SROM 156 Exploring Solutions Through Technology course will explore industry-specific database and information management systems, investigate the database and information needs for ski areas, research database use by various ski hills and resorts, and report findings to the class. Through hands-on experience, students are also given the opportunity to engage in ski area Point of Sale (POS)

SROM 158 Ski Area Risk Prevention and Management focuses on the identification, analysis and evaluation of the accidental risks involved in operating and managing a ski resort. The course examines methods of managing accidental risks including skier safety programs, operating procedures, risk financing and insurance, and the implementation of a risk management administrative program. The course

SROM 159 Business Communications focuses primarily on written and oral communication skills as they relate to the business world. Topics include writing memos, letters, emails, formal reports and other business correspondence, delivering effective verbal presentations, resume preparation and research techniques. Understanding the theory of business communication and being able to employ this

SROM 160 Ski Resort Guest Services and Snow School Operations personnel perform many functions at ski resorts and ski areas. As front line employees, they must be equipped with excellent customer service skills. Quality service delivery, product sales techniques and administrative skills are all employed by staff members working in Guest Services operations. Snow School Operations is an integral

SROM 166 Ski Resort Facilities Maintenance. Effective management of a ski resort requires smooth functioning of all base area facilities. Base area facilities include the parking lots, day lodges, accommodation facilities, and resort service buildings. Managers and supervisory personnel need to have knowledge of both the function and maintenance requirements of these key base area facilities

SROM 169 Accounting is an introductory course in accounting, from the basic accounting equation to preparation of the Income Statement, Statement of Changes in Owner's Equity, and Balance Sheet. This course covers merchandise operations, service business accounting, depreciation, adjusting entries, as well as specialized journals.

SROM 171 Ski Area Planning provides an introduction to a wide range of ski resort planning and development topics. In SROM 171 you will study the mountain environment, ski resort environmental impact issues and mitigation practices, ski area feasibility and physical site evaluation, ski area planning parameters, and the BC Commercial Alpine Ski Policy. You will learn about the requirements for ski

SROM 172 Ski Lift Functions, Maintenance and Regulations. The development of uphill transportation systems and passenger ropeways in particular, has enabled recreational skiing to evolve into a thriving industry. The continuing evolution of passenger ropeway technology and passenger conveyer systems continues to shape the character of ski resorts and the quality of the ski and snowboarding

SROM 173 Ski Resort Slope Grooming Operations. As with ski lift technology, the evolution of slope grooming machinery and slope maintenance practices has profoundly affected the ski industry. As numerous ski industry customer service surveys indicate, snow conditions are a primary determinant of skier satisfaction. Thus, slope grooming technology and operations play a major role in providing a

SROM 175 Ski Resort Snowmaking Systems introduces you to the various components of ski resort snowmaking systems and accepted concepts, principles, and operational and management practices for machine snowmaking for the snow resort industry. You will learn about the physics and mechanics of snowmaking and its uses within a snow resort context, as well as its impacts on mountain resort operations

SROM 180 Field Trip. This 3 day course is a credit bearing field trip to visit ski resorts and associated industry businesses. Although locations change from year to year, they typically include resort areas in the Okanagan Valley. This trip provides an excellent opportunity for students to examine established ski areas, and meet with industry personnel and SROAM program graduates from management

During SROM 184 Snow Safety/Ski Patrol Operations you will review the primary management issues and operational activities of the snow safety or ski patrol department, with a focus on managing avalanche hazards. You will examine the major elements of ski resort avalanche hazard assessment and safety including avalanche terrain, mountain weather, snow pack features, and avalanche rescue. As part of

SROM 190 Field Study consists of a five day credit bearing field trip to visit ski areas. Although venues change from year to year, it typically includes major ski resorts and regions throughout western Canada. The purpose of this visit is to talk with ski area managers and supervisors, on location, about their operations and to inspect those operations. Often the ski area visit provides ''hands

SROM 251 Ski Area Marketing and Special Events. In today's competitive recreation and tourism marketplace, competent ski area operators understand the essential role marketing plays in keeping ski lifts, cafeterias and lodges busy. In SROM 251 you will explore how ski resorts use primary and secondary market research, advertising media, social media, brochures, consumer ski shows, news releases

SROM 254 Ski Area Cafeteria Operations students will study and practice the fundamental skills necessary to function competently in a kitchen. Via practical hands on experience this course will provide students with a glimpse of the day in the life of a chef and the culinary world. Professionalism, teamwork, proper safety and sanitation procedures are all a part of any well run kitchen and will be

SROM 256 Ski Area Budgeting and Business Management introduces students to the analysis of financial data for a standard Income Statement and Balance Sheet. Financial ratios that are normally used to predict the business health of a ski resort will be covered. Using CVP numerical analysis, students will learn the impact of future proposed financial changes on the fiscal health of a ski resort's

SROM 257 Ski Rental/Retail Shop Management. Ski Resort Rental Operations: Students will be introduced to the practical aspects of ski and snowboard rental shop operations. The layout and design of rental shops now must accommodate a wide range of rental equipment. Equipment purchase, rotation and disposal of aging rental equipment, and inventory control will be studied. Rental agreements, the

SROM 258 Human Resource Management for the Resort Industry. As labour markets tighten around the globe, good human resources management is essential to attracting and retaining effective staff. This is particularly true in seasonal resorts and ski areas where the link between staff and the guest is so critical. Innovative approaches to human resources management are necessary to recruit and retain

SROM 272 Supervisory Ski Lift Operations is a continuation of SROM 172. Ski Lift operational considerations form the primary focus of this course. You will learn about lift capacity, standard and emergency operating procedures, lift operations supervision, lift operator training, and lift operations budgeting. You will also enhance your understanding of the different types of ski lifts through

SROM 280 Ski Area Construction and Project Management builds on topics previously introduced in three related courses: S171 Ski Area Planning, S172 Lift Functions, Maintenance and Regulations, and S166 Ski Resort Facilities Maintenance. S 280 focuses on ski area construction projects with trail construction and lift installation receiving the most emphasis. As a part of examining construction