This hands-on, beginner-friendly workshop is designed for professionals, entrepreneurs, and curious learners who want to understand and apply generative AI in real-world scenarios—without needing a technical background. Fast-track your skills from beginner to intermediate using practical, proven techniques that work.
Course format:
• Interactive demonstrations and guided exercises
• Real-world use cases and examples
• Live Q&A and personalized support
• Delivered by two seasoned experts in digital strategy and enterprise AI adoption
Presented by Rob Cooper (PlusROI) & Steven Harris (AI4Enterprise)
Meet The Trainer: Rob Cooper
With over 25 years in digital marketing, Rob knows what makes content work. He leads a Google Premier Partner Agency, placing his team in the top 3 percent of agencies worldwide, and has extensive experience training professionals in digital marketing strategy. He has been diving deep into AI since the early days of ChatGPT and now teaches others how to write, create, and strategize more effectively using these tools, all while keeping your voice and values intact.
Meet The Trainer: Steve Harris
Steve is a seasoned technology leader who has spent decades helping teams adopt and adapt to new tools and ways of working. Today, he’s focused on making Generative AI practical, approachable, and genuinely useful - especially for those just getting started. With a deep technical, management and executive background along with AI certifications and training from Microsoft, AWS, Google, and IBM, and experience across both commercial and nonprofit sectors, Steve brings a calm, hands-on approach to building real capability and confidence with GenAI.
For more information about the course visit: https://members.viatec.ca/tech-events/Details/unlock-generative-ai-from-beginner-to-confident-creator-in-a-day-1454518?sourceTypeId=Hub
Visit our registration page for course locations, times and fees.