GCOOL 102 is a general overview of Golf Club Operations.
You will discover that the golf industry is composed of basically four types of clubs: resort, private, semi-private and public. The course will introduce you to the basic concepts and principles of golf club ownership, management and operations. You will be introduced to discussions on Club bylaws, the importance of a mission statement and how the mission statement ties in with club goals and objectives and strategic planning. We will explore the topic of effective Boards Directors and the committee structures in private member owned golf clubs. In the closing chapter of this overview we will be learning about managing effective meetings, membership recruitment and retention and we will end the thirteen-week online learning sessions with a discussion on trends in the golf club industry in North America.
You will develop an appreciation of membership in a professional association, namely the Canadian Society of Club Managers, better known as the C.S.C.M. and the Club Managers Association of America (C.M.A.A.).